Hurt

Release date: July 22, 2026

Genre: Hyperpop/Glitchcore

Label: Interscope Records

2hollis released “Hurt” on July 22, 2026, marking his first official single since his debut album, star. Before the release, he sent a mysterious text to fans, who later decoded it as a clue pointing to the release date. He also released an official music video for the song. Directed and edited by 2hollis himself, the video introduces a darker and more ritualistic visual world. It feels like the first doorway leading fans into the new creative world he has built.

The music video pushes “Hurt” into an even darker space. Almost everything is presented in black, white, and grey, stripping the visual world of warmth and making it feel cold, distorted, and slightly inhuman. The video uses group choreography, ritual-like formations, dark spaces, and movements that are precise but slightly out of control. These elements make the desire, control, and pain within the song feel more physical. Through its twisted movements and unsettling imagery, the video turns hurt into something obsessive and difficult to escape.

“Hurt” is also a word that appears repeatedly throughout the lyrics. He repeatedly asks, “Do you know what you did to me?” It feels as though the two people in the song are drawn to the experience of being hurt, almost like there are emotional games happening between them.

Because of this, “hurt” does not only mean sadness here. It also represents emotional damage, physical sensation, desire, and a power dynamic. The person in the song may be both the one causing the pain and the one actively asking to be hurt. This shifting of roles creates a strong sense of contradiction: he knows the relationship will hurt him, but he still wants to experience it again.

Musically, I really love the glitchy sound of the track. 2hollis sings in a very low voice before suddenly breaking into screams. The abrasive synth textures and the quick shifts between quiet sections and high-pressure moments make the song feel unstable and tense. There is a slight house influence in the structure, although the overall sound feels closer to hyperpop to me.

“Hurt” still sounds highly danceable, even with its dark and distorted atmosphere.